ENBASS’s high-altitude suspended LED transparent screen visual solution has made its debut at a shopping mall in the heart of Shanghai. Through a fusion of light, shadow, and high-altitude architectural art, it has brought a breathtaking aerial light and shadow spectacle to this commercial complex—the tallest building on the Puxi side of the Huangpu River.

Top Instagrammable Spot

Standing 320 meters tall in the heart of Shanghai and boasting prime riverfront views along the Huangpu River, this plaza is a trendy commercial landmark that combines high-end fashion with luxurious experiences.

To complement the spatial aesthetics of such a high-end commercial complex, Enbeisi seamlessly integrated visual light art into the mall’s visual core.

Upon entering the mall’s soaring atrium, visitors can look up to see three sets of high-definition transparent screens suspended vertically beneath the massive glass dome, running parallel to the escalator pathways.

When the screens are off, they appear transparent and lightweight, preserving the original architectural structure and fully maintaining the atrium’s open, airy spatial quality; when illuminated, dazzling images float in mid-air, creating a strong sense of three-dimensional depth.

Passersby need only look up to encounter a flowing display of light and shadow, forming a highly attractive visual hotspot that continuously draws crowds to the shopping district.

Landmark Magnet

Enbeisi’s diversified light and shadow display solutions have long been quietly illuminating numerous core commercial landmarks across the country, not just in Shanghai’s top shopping districts:

Wuhan

A revitalization project for a long-established, top-tier commercial district. Through the integrated design of outdoor naked-eye 3D screens and an overall lighting enhancement plan, Enbeisi has created a visually stunning nighttime light and shadow experience. The breathtaking effect that seems to burst through the screen precisely captures the secret to attracting foot traffic on Jianghan Road.

Huangshi

The first ultra-8K naked-eye 3D screen in Eastern Hubei. Enbeisi has reimagined the historic street’s clock tower with ultra-high resolution and, drawing on Huangshi’s city IP “Little Swallow,” has custom-designed lifelike, dynamic landmark characters such as “Dr. Swallow” and “Professor Stone.” Through three-dimensional light and shadow effects combined with digital culture, Enbeisi has infused the core commercial district of Eastern Hubei with technological vitality.

Why Us

From Wuhan to Shanghai, from spatial art to multimodal dynamic visuals, Enbeisi is actually addressing the same question: What kind of screen does a commercial space truly need?

Our answer is—first and foremost, it must belong to the space; only then is it a screen.
Transparent screens, glasses-free 3D, dynamic visuals… technology is merely a tool. What truly matters is understanding the role this screen plays in each space: a mall atrium requires an open, uncluttered feel, so the shopping center opted for suspended transparent screens; a century-old commercial district needs something stunning and eye-catching, so they implemented glasses-free 3D combined with comprehensive lighting enhancements; a city clock tower requires top-tier clarity, so Huangshi went straight for Ultra 8K.
And what truly enables technology to serve spatial aesthetics relies on Enbeisi’s end-to-end, cutting-edge capabilities—from solution design and R&D to manufacturing and installation—ensuring the screens are built right, the projects are executed flawlessly, and light and shadow work in perfect harmony to drive foot traffic to commercial spaces.